We're starting to learn about values and prices in Brazil. We've been told to expect to pay up to a 100% markup just from import taxes alone. So, at minimum, we wager that things should be at least 200% of what we would expect them to be, including what US brands would cost in New York City. But even some Brazilian products, including some beers, are more expensive than the imports.
For one, Brazil is on a mission to downgrade import taxes on beers so that all those World Cup goers can get their home beer for less than the local one. Of course they could just make Brahma real cheap and everyone would drink it, but why do that? Either way, those discounts have not reached this local store we visited in Botafogo. Remind me, how much does this stuff cost in the US?
Campbell's Split Pea with Ham: R$8.90 (US$5.55)
A beer for the professional athlete. We actually witnessed the end of a half marathon the other day. We can testify that immediately after the race, instead of stretching, or taking in their win, Brazilians (as many of the 21,000 who ran that would fit) hightailed it over to the bar across the street (fried foods optional). They took of their shirts, stood stiff-legged and got a nice, cold chopp. The spillover headed to the nearby gas station. A friend of Doug's who ran the race commented: "in New York after a half marathon they do all sorts of yoga and extra stretching; in Brazil [and here he holds up his glass], we drink beer." Saude to that.
The Pringles of Brazil: R$9 (US$5.62)
Ferrero Collection: R$31.50 (US$19.64). This is probably a completely reasonable price.
Sideways Kraft Philadelphia Cream Cheese: R$5.65 (US$3.52)
Honey Nut O's (small box): R$8.60 (US$5.36)
Maille mustards: R$12.90 (US$8.04)
Häagen-Dazs 1 pint ice cream: R$21.49 (US$13.40)
Magic Time Crunchy Peanut Butter: R$21.50 (US$13.40)
Canned Peaches (about 3.2lbs worth): R$69.90 (US$43.58)
Jar of jam: R$19.90 (US$12.41)
Another jar of jam: R$17.90 (US$11.16)
Colavita olive oil (small bottle): R$25.90 (US$16.15)
Sapporo Japanese imported beer 650ml: R$31.30 (US$19.51)
Old Speckled Hen: R$21.90 (US$13.65)
Delerium Nocturnum 750ml (another imported beer): R$83.80 (US$52.24). And this wasn't even the most ridiculous. However, the employees were beginning to get suspicious at my hopping around and pointing at the overpriced stock. So here you have it.